Airline Corporate Image

Corporate Image

Commercial airlines create their corporate images in many ways such as TV advertising and the Internet Broadcasting. Today’s highly competitive airline industry is recognized that having an impressive corporate image may have an impact on customer loyalty towards the airline (Liou & Chuang, 2008 1). It provides a powerful way of differentiating a company’s service, products and prices from its competitors, and to stimulate purchases. To establish a good corporate image is essential for success in the airline industry.

The following videos represent the world airlines’ TV commercials, which express their brand image along with their slogan.

Airline TV Comercials

Singapore Airlines

SQ girls are well-known for a Singapore Airlines’ icon, and are associated with the best airline service with “Asian values and hospitality” (Wikipedia, 2009 3).

“A Great Way to Fly”


Video embedded from Youtube on 18/Mar/2009

Virgin Atlantic Airways

Over 25years the airline has grown to compete with BA/AA in the UK, but they may be the best UK airline.

“Still Red Hot For 25 Years”


Video embedded from Youtube on 18/Mar/2009

Emirates Airlines

In recent years, Emirates is one of the richest airlines and they invest in airport, aircraft, products and service. It is interesting to see European or East Asian crewmembers with an exotic middle-east uniform in a flight cabin.

“Fly Emirates, Keep Discovering”


Video embedded from Youtube on 18/Mar/2009

JetBlue Airways

JetBlue emphasizes that their quality of service and products are better than other LCCs. The airline is also famous for ‘letter ads’ such as “Dear, New York” and “Sincerely, JetBlue” (Wikipedia, 2009 2).


Video embedded from Youtube on 18/Mar/2009

Southwest Airlines

The most profitable LCC in the world represents typical low fare airline’s services in unique TV commercials.

“The Low Fare Airline” and “How far they gonna go?”


Video embedded from Youtube on 18/Mar/2009


Video embedded from Youtube on 18/Mar/2009

References
1. LIOU JH & CHUANG M (2008). A hybrid MCDM model for evaluating the corporate image of the airline industry. Retrieved from IDEA on 18 March 2009.
2. WIKIPEDIA (2009). JetBlue Airways. Retrieved from Wikipedia on 18 March 2009.
3. WIKIPEDIA (2009). Singapore Airlines. Retrieved from Wikipedia on 18 March 2009.

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